by PolyesterMafia » Sat Jan 11, 2014 9:14 pm
I was talking to another person about this just a few nights ago. If you have ever worked for a vendor that sells it's products to Wal-Mart, you will find that there is no way to make a profit selling to that Company. All those low prices you see in their stores are a result of offering low-ball contracts to vendors with promises that because of the volume of traffic in the stores the vendor will make tons of profit. Then, they bully the vendors with the expectation that WM should be first above all other customers, unattainable shipping deadlines (thank you Backhaul Betty!), and "fines" for stupid crap like the WM truck drivers showing up late for their vendor pick-up appointments then claiming that the order wasn't ready to ship. I've even seen them make huge orders, get the product to store, then when the product won't sell, they send it back to the vendor.
Just my guess, but based on this experience, the game is probablly $19 at Wal-Mart simply for the exposure, not for profit. Get the base product out there and make money on the DLC. And don't forget that there are often Steam sales of the product for basically a gimme.
Wal-Mart - Low Prices Everyday, and Making Small Businesses Go Away.